I craft experiences that drive strategy and vision conversations with product leaders, and that guide pixel-level execution with my engineering partners.

For the past four years, I've focused on how the world's biggest companies go to market: designing how sellers find content, how teams understand business performance, and how AI surfaces insights that help optimize revenue outcomes.

Selected Work
Go to market with Initiatives

Optimizing business initiatives by transforming fragmented data into insights

Highspot 0 to 1 Analytics Dashboard

Enablement and marketing teams invest in plays, training, and content to run business initiatives, but have no way to track whether reps are following through or whether any of it is driving revenue. I designed the end-to-end product to address this.

AI Plays cover

Improving the content behind AI-generated sales guidance

Highspot AI-assisted workflow

When sellers ask the Agent for next steps, it pulls guidance from sales playbooks. When that content isn't actionable, the quality of recommendations suffers. I designed an evaluation system that helps authors improve their plays so actions are clear for both sellers and the agent.

Scoped Search

Making content findable for sellers in large orgs

Highspot Enterprise search

Poor search relevance was the top reason enterprise customers rated Highspot negatively. I redesigned search to let reps scope results to content that's actually relevant to their role.

Our Shared Library

Creating an online catalogue of books from photographs

Personal project Vibe-coded

After two failed attempts to manually catalogue our home library of 1,000+ books, I built an app that converts photos of my bookshelves into a searchable catalogue of books. I owned everything: the requirements, the design, and shipping a live product with auth, a real database, and AI enrichment.

See it live